{"id":131,"date":"2018-07-18T22:50:52","date_gmt":"2018-07-18T22:50:52","guid":{"rendered":"http:\/\/www.jessicaberlin.com\/blog\/?p=131"},"modified":"2018-09-27T19:00:38","modified_gmt":"2018-09-27T19:00:38","slug":"ask-the-experts-how-these-7-wellness-business-owners-consistently-bring-in-new-clients","status":"publish","type":"post","link":"http:\/\/www.jessicaberlin.com\/blog\/2018\/07\/18\/ask-the-experts-how-these-7-wellness-business-owners-consistently-bring-in-new-clients\/","title":{"rendered":"Ask the Experts: How These 7 Wellness Business Owners Consistently Bring In New Clients"},"content":{"rendered":"

If you\u2019re the owner of a yoga or fitness studio, a chiropractor\u2019s office, holistic healing practice, or another wellness business, you\u2019re probably well aware of the constant struggle to find and bring in new clients.<\/span><\/p>\n

New clients are the life-force behind your business.<\/span>
\n<\/span><\/p>\n

But, finding those new clients can be difficult.<\/span><\/p>\n

I asked seven top yoga and wellness business owners what they do to consistently bring in new clients.<\/span><\/p>\n

Here\u2019s what they had to say.<\/span><\/p>\n

Christine Burke, <\/span>Liberation Yoga<\/span><\/a><\/h1>\n
\"Christine
(Source: www.liberationyoga.com)<\/figcaption><\/figure>\n

Christine Burke is the co-owner\/director of <\/span>Liberation Yoga<\/span><\/a> in Los Angeles, which was named one of the top 25 yoga studios in <\/span>Travel + Leisure<\/span><\/a>.<\/span><\/p>\n

\u201cOur greatest experiment in finding just the right students, who will really benefit from what we have to offer, has always been good old fashioned word of mouth,\u201d Christine said.<\/span><\/p><\/blockquote>\n

She continued, \u201cWe have thrived for 14 years by offering an authentic and joyful yoga experience and encouraging our community to share the powerful healing benefits of yoga and the sacred oasis of Liberation, with those they care about.\u201d<\/span><\/p>\n

Finding your dream customers, providing amazing service to them, and then having those customers share your business with people they know — people who are probably very similar to them — is how many businesses in the yoga and wellness space get new clients.<\/span><\/p>\n

Providing outstanding service to your existing clients is the first way to encourage that word-of-mouth marketing.<\/span><\/p>\n

If your clients love you and the service you provide to them, they won\u2019t be able to help but tell their friends about you, and word will spread.<\/span><\/p>\n

You can also encourage customers to review your business on your website, Facebook, Google, Yelp, and other platforms.<\/span>
\n<\/span>
\n<\/span>Many people rely on reviews to choose the businesses that they frequent, and if someone sees that a friend of theirs likes your business Facebook page, or has left a positive review for you, that will encourage them to check out your business.<\/span><\/p>\n

Another way to use the power of word-of-mouth marketing, without relying on your customers actually sharing your business with their friends is to use Facebook post boosting to the people who like your page, plus their friends.<\/span><\/a><\/p>\n

Seema Sondhi, <\/span>The Yoga Studio<\/span><\/a><\/h1>\n
\"Seema
(Source: www.theyogastudio.info)<\/figcaption><\/figure>\n

Seema Sondhi\u2019s <\/span>The Yoga Studio<\/span><\/a> in New Delhi, India, was also named one of the top 25 yoga studios around the world by <\/span>Travel + Leisure<\/span><\/a> — the only studio on the list from India, the birthplace of yoga.<\/span><\/p>\n

\u201cI have always let my students talk about my classes. The students that I get are usually by word of mouth. And also through my website,\u201d said Seema.<\/span><\/p><\/blockquote>\n

A business\u2019s website is an important piece of the puzzle. If your dream clients can\u2019t find you online, they may not find you at all.<\/span>
\n<\/span>
\n<\/span>When is the last time your wellness business website has been updated?<\/span><\/p>\n

Do you post new content there regularly to show your potential clients who you are and what you do?<\/span><\/p>\n

One way to consistently provide new content to your audience is through a blog on your website.<\/span><\/a><\/p>\n

Seema also said, \u201cI have been teaching for almost 20 years and I can say that be true to the subject and knowledge of yoga [is what brings new clients in consistently].\u201d<\/span><\/p>\n

Being true to yoga.<\/span><\/p>\n

Being true to the service you provide. Helping first. Provide value. Be service-oriented.<\/span><\/p>\n

Having a passion for the service, the offering, that you are providing to your clients is an important piece of the puzzle.<\/span><\/p>\n

It shows. People can tell if you love what you\u2019re doing.<\/span><\/p>\n

Seema continued, \u201cI have always tried to make the classes interesting and challenging for the students, yet keeping the essence of yoga. I try and not make the practise monotonous, incorporating and always trying to build their interest in the practise to the point that I make them independent so that they can have their own self practise.\u201d<\/span><\/p>\n

Think about what your clients need, what they are looking for, and provide that to them.<\/span><\/p>\n

Seema believes that when a student signs up for her classes, she has a few months to teach that student the basics of yoga so they can continue their own self-practice without her.<\/span><\/p>\n

She\u2019s trying to give her students the foundations they\u2019ll need to continue on even without her.<\/span><\/p>\n

She\u2019s learned what her students are looking for, so that\u2019s what she provides.<\/span><\/p>\n

Tim Feldman, <\/span>Miami Life Center<\/span><\/a><\/h1>\n
\"Tim
(Source: miamilifecenter.com\/)<\/figcaption><\/figure>\n

Miami Life Center<\/span><\/a> was another yoga studio listed on the <\/span>Travel + Leisure<\/span><\/a> top 25 in the world.<\/span><\/p>\n

Tim Feldman and Kino MacGregor founded the center in 2006.<\/span><\/p>\n

When asked what they do bring new clients in, Tim said, \u201c[Provide] quality of service.\u201d<\/span><\/p>\n

He continued:<\/span><\/p>\n

\u201cIn this case, having yoga knowledgeable and educated teachers who are thoroughly steeped in the tradition of both yoga asana and the underlying philosophy. Our teachers walk the walk. In this way any new student is met with kindness and taught with a solid understanding and wholesome approach to physical, mental and emotional well-being.\u201d<\/span><\/p><\/blockquote>\n

Miami Life Center is committed to its practice, its philosophy, and tradition of yoga.<\/span><\/p>\n

But, they also make sure that new students are met with kindness and knowledge from the very beginning, starting at the front desk.<\/span><\/p>\n

\u201cWe see it as cardinal that the yoga journey starts at first contact when a new student walks in,\u201d Tim said.<\/span><\/p>\n

\u201cThat means that our front desk staff practice yoga daily too, that they themselves are students who have found benefit and trust in the yoga method and therefore are able to enthusiastically and accurately describe and guide any person into a class right for her\/him, offer advice, and help with whatever questions might be present for the new practitioner.\u201d<\/span><\/p>\n

A wholehearted commitment to the experience that your students or your clients get from you from beginning to end is critical to bringing in, and keeping, customers.<\/span><\/p>\n

Kia Miller, <\/span>Radiant Body Yoga<\/span><\/a><\/h1>\n
\"Kia
(Source: www.kiamiller.com\/)<\/figcaption><\/figure>\n

Named one of the 10 inspiring yoga teachers you should know on <\/span>DoYouYoga<\/span><\/a>, Kia Miller, said:<\/span><\/p>\n

\u201cEverywhere I go I share my deep love of yoga.\u201d<\/span><\/p><\/blockquote>\n

Kia taught yoga at a studio, Yogaworks in LA, for 15 years, but now offers immersive trainings and retreats through her business <\/span>Radiant Body Yoga<\/span><\/a>.<\/span><\/p>\n

She said she continues to get clients for her business by:<\/span><\/p>\n

\u201cBeing authentic in all my communications. Creating personal connections with people.\u201d<\/span><\/p><\/blockquote>\n

These are both critical pieces to reaching new clients. Be authentic. Be real. Provide real value.<\/span>
\n<\/span>
\n<\/span>And create personal connections — both in person, but you can also do this online.<\/span>
\n<\/span><\/p>\n

Kia added, \u201cI enjoy creating promotional materials both visually and content wise that reflect what I teach. <\/span>I love reaching out to inspire people on social media.<\/span><\/a>\u201d<\/span><\/p>\n

Create amazing content that helps people.<\/span><\/p>\n

Continue your messages that you teach in class or use to help people with your business in your communications online — on your website and your social media sites.<\/span><\/p>\n

Help people in an authentic and personal way, in whatever method you are using to communicate.<\/span><\/p>\n

Melissa Kleehammer, <\/span>Beyond Center for Yoga<\/span><\/a><\/h1>\n
\"Melissa
(Source: www.beyond2yoga.com)<\/figcaption><\/figure>\n

\u201cWord-of-mouth hands down,\u201d said Melissa Kleehammer, studio owner\u00a0<\/span>and certified instructor at <\/span>Beyond Center for Yoga<\/span><\/a> in New York.<\/span><\/p>\n

She continued:<\/span><\/p>\n

\u201cWhen I put effort into my training and bringing more into my classes, my students notice and tell their friends.\u201d<\/span><\/p><\/blockquote>\n

When you provide a valuable service that helps people, your clients will notice.<\/span><\/p>\n

When they see the amazing things you\u2019re doing for them, they can\u2019t help but share your service with others — they want other people to experience the same things that they are and to get the benefits.<\/span><\/p>\n

Melissa also said, \u201cMy close second is sending personal newsletters with a nice message, instead of just promoting events and classes.\u201d<\/span><\/p>\n

This is a great point as well — Serve First, Sell Later.<\/span><\/a><\/p>\n

Sending email newsletters is the same — make sure that they are not just selling, or promoting your services.<\/span><\/p>\n

If you are using an email newsletter to communicate with your customers, it should include valuable information that they can learn from and get something out of, not just a promotion.<\/span><\/p>\n

Meagan Mae, <\/span>Wellness Entrepreneurs United<\/span><\/a><\/h1>\n
\"Meagan
(Source: Meagan Mae)<\/figcaption><\/figure>\n

\u201cBuild community,\u201d is how Meagan Mae, founder of Wellness Entrepreneurs United responded to the question of how she gets new clients.<\/span><\/p>\n

She said, \u201cAs a career and small business coach for inspiring leaders, I build digital communities to bring people together around common interests.\u201d<\/span><\/p>\n

To build community for her business, Meagan uses Facebook Groups.<\/span><\/p>\n

\u201cFacebook Groups are a powerful tool to manage a community approach,\u201d she said.<\/span><\/p>\n

Meagan\u2019s group, the <\/span>Wellness Entrepreneurs United Facebook Group<\/span><\/a>, has more than 1,000 wellness professionals collaborating to share wellness with the world together.<\/span><\/p>\n

She said:<\/span><\/p>\n

\u201cThe idea is to connect professionals together to help one another and give them the tools and resources they need to succeed through quality content, connection, and collaboration.\u201d<\/span><\/p><\/blockquote>\n

Depending on the type of business you are running, a Facebook group may also be a good way for you to create community with your audience.<\/span><\/p>\n

Bre Nourse, <\/span>Yoga Teacher, Writer, Photographer<\/span><\/a><\/h1>\n
\"Bre
(Source: www.brenourse.com)<\/figcaption><\/figure>\n

\u201cI have found the best way to bring clients in to my business is through responsiveness,\u201d said <\/span>Bre Nourse<\/span><\/a>, who is a yoga teacher, writer, and photographer.<\/span><\/p>\n

She said:<\/span><\/p>\n

\u201cFor every email, DM, comment, subscriber, etc., I reach out immediately to personally communicate my gratitude for their message\/comment. This practice has led me to a major growth in not only clients but in authentic community engagement.\u201d<\/span><\/p><\/blockquote>\n

This is an amazing practice to get into and continue, even when your wellness business might grow beyond just you.<\/span><\/p>\n

You or a team member in your business needs to respond to every message you get from a customer or potential customer.<\/span><\/p>\n

People buy from people.<\/span><\/p>\n

Your customers or clients want to see that you are a person, someone who can help them, someone who cares about them.<\/span><\/p>\n

So, respond to their messages, see how you can help them, thank them for joining your email list or Facebook page.<\/span><\/p>\n

Authentic community engagement can go a long way to grow any business, but especially a business that is trying to help people be well.<\/span><\/p>\n

Key Takeaways<\/span><\/h1>\n

Bringing new clients in to your wellness business does not need to be difficult or take a lot of extra effort, as these seven wellness business owners showed in their responses.<\/span><\/p>\n

Here are the six client-getting recommendations these experts recommended:<\/span><\/p>\n