{"id":259,"date":"2018-09-21T23:17:04","date_gmt":"2018-09-21T23:17:04","guid":{"rendered":"http:\/\/www.jessicaberlin.com\/blog\/?p=259"},"modified":"2018-09-22T16:26:31","modified_gmt":"2018-09-22T16:26:31","slug":"how-this-yoga-teacher-went-from-nearly-giving-up-on-teaching-to-tripling-her-income-in-less-than-two-years","status":"publish","type":"post","link":"https:\/\/www.jessicaberlin.com\/blog\/2018\/09\/21\/how-this-yoga-teacher-went-from-nearly-giving-up-on-teaching-to-tripling-her-income-in-less-than-two-years\/","title":{"rendered":"How This Yoga Teacher Went From Nearly Giving Up On Teaching To Tripling Her Income In Less Than Two Years"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I fell in love with yoga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I took Yoga Teacher Training.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I wanted to start teaching right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, nobody came to my classes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, I was broke.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is that your yoga teaching story?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was <\/span><a href=\"http:\/\/www.shaynahiller.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shayna Hiller<\/span><\/a><span style=\"font-weight: 400;\">\u2019s yoga teaching story, but she didn\u2019t stop there.<\/span><\/p>\n<figure id=\"attachment_266\" aria-describedby=\"caption-attachment-266\" style=\"width: 421px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"wp-image-266 \" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2016-05-23-at-9.59.33-PM.png\" alt=\"\" width=\"421\" height=\"292\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2016-05-23-at-9.59.33-PM.png 883w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2016-05-23-at-9.59.33-PM-300x208.png 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2016-05-23-at-9.59.33-PM-768x532.png 768w\" sizes=\"(max-width: 421px) 85vw, 421px\" \/><figcaption id=\"caption-attachment-266\" class=\"wp-caption-text\">Source: http:\/\/www.shaynahiller.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">She thought about giving up, but just couldn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, she figured out how to make money as a yoga teacher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She believed in herself and her ability to make money doing the thing that she loved the most, in less than two years from when she nearly gave up on teaching yoga altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now, she\u2019s helping other yoga teachers build their yoga business as well through her <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCGon9sy2KtFwk7om8vHalfA\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube videos<\/span><\/a><span style=\"font-weight: 400;\">, her free ebook, her online course, and her one-on-one business coaching services, <\/span><a href=\"http:\/\/www.buildyouryogabiz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Build Your Personal Yoga Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recently came across one of Shayna\u2019s amazing YouTube videos, so I asked her if she would do an interview with me to tell me more about how she built her yoga business and how she\u2019s helping other yoga teachers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what she had to say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also watch our full interview here:<\/span><\/p>\n<p><iframe width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_0DzfRfR7dQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h3><b><i>Tell me a little about your background. How long have you been a yoga teacher, where do you teach?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I have been teaching yoga for 15 years. I&#8217;m originally from New Jersey. I went to college, and then I found that I still just didn&#8217;t really find a passion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while I was in college, I got exposed to yoga. And I just fell in love with it, so I needed to figure out how could I learn more about this. Because I knew it was affecting me, not just on a physical level, but also energetically, emotionally, spiritually. And I was only 18 years old.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I decided to do a yoga teacher training because my yoga teacher at the time was encouraging me. She said, &#8220;Listen if you have the time, go to Costa Rica.&#8221; So I did my training there. And, I&#8217;ve been teaching ever since.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I live in LA and I currently only teach at one studio. I teach only four public yoga classes a week. The studio is called <\/span><a href=\"https:\/\/www.theyogacollective.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Yoga Collective<\/span><\/a><span style=\"font-weight: 400;\"> in Venice Beach, Calif.<\/span><\/p>\n<figure id=\"attachment_271\" aria-describedby=\"caption-attachment-271\" style=\"width: 438px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\" wp-image-271\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/PRANA-lecture.jpg\" alt=\"\" width=\"438\" height=\"353\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/PRANA-lecture.jpg 1080w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/PRANA-lecture-300x242.jpg 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/PRANA-lecture-768x619.jpg 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/PRANA-lecture-1024x826.jpg 1024w\" sizes=\"(max-width: 438px) 85vw, 438px\" \/><figcaption id=\"caption-attachment-271\" class=\"wp-caption-text\">Source: https:\/\/www.facebook.com\/ShaynaHiller\/<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">And this is new, because for many years, probably for the past decade, I have been teaching all over, at like five studios, sometimes up to 20 classes a week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, for me to actually be able to say, with joy, that I only teach four yoga classes a week, yes, it&#8217;s pretty awesome I have to say.<\/span><\/p>\n<h3><b><i>You also have an e-book and e-course on how to build your yoga business. How long have you been helping other yoga teachers build their businesses? How did that get started?<\/i><\/b><\/h3>\n<figure id=\"attachment_264\" aria-describedby=\"caption-attachment-264\" style=\"width: 279px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.buildyouryogabiz.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"wp-image-264\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/final-ebook-cover-newest.png\" alt=\"\" width=\"279\" height=\"470\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/final-ebook-cover-newest.png 708w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/final-ebook-cover-newest-178x300.png 178w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/final-ebook-cover-newest-608x1024.png 608w\" sizes=\"(max-width: 279px) 85vw, 279px\" \/><\/a><figcaption id=\"caption-attachment-264\" class=\"wp-caption-text\">Source: Shayna Hiller<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">I&#8217;ve been doing that for about 2-1\/2 years. I got started with that because after my yoga teacher training and after teaching for several years I got really steeped into yoga and meditation as a practice for myself and teaching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then, just by who knows what magical graceful energies, I was exposed to the idea of entrepreneurialism, and finding your purpose, and finding your voice, and all of this stuff about how I have some mission to serve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I started investing in various programs for entrepreneurs or people who wanted to take their life and their career to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I must say that even though I was curious about it, I had a lot of resistance because in the beginning of my yoga career I was not comfortable with charging money for my services. I hadn&#8217;t learned anything about business. And I do not come from a family of entrepreneurs, so I just felt strange about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet there was still something here. I saw other people who were serving on a much bigger level and opening up to that flow of abundance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I had a really good friend who was also a yogi. And he&#8217;s also an entrepreneur, and he told me, &#8220;Listen, if you want to make more money, why don&#8217;t you start thinking of yourself as an entrepreneur instead of just running around to teach yoga at studios all the time?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I&#8217;m like, &#8220;Well, how?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He goes, &#8220;Well you have information that people want, you&#8217;ve been making a living teaching yoga for the past 10 years, so why don&#8217;t you teach people how to do that and just give them something for free.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I wrote the ebook and I started doing some YouTube videos and that&#8217;s how my business started in that realm of helping yoga teachers build their business. And, you could call it, their confidence. Because if you have confidence, you can do anything.<\/span><\/p>\n<h3><b><i>Tell me about what it was like when you first started teaching yoga and when you nearly gave up on teaching yoga?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yeah, well going back to running around and teaching 15 to 20 classes a week, when I first started teaching yoga\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people do yoga teacher training and they don&#8217;t even have the intention of teaching or they just do it for their own personal growth. And they never teach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, I wanted to teach immediately and I started right away.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">And nobody came to my classes.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I was teaching at a very small women&#8217;s fitness center and I didn&#8217;t know what I was doing. I was getting paid maybe $15 a class.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because I didn&#8217;t have any formal business training, or understanding of really what my vision was, I felt like a chicken without a head. And it kind of just escalated. I was still living in New Jersey at the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I moved to New York City and I was teaching there, and taking the subway all over the city, teaching back-to-back classes, and not feeling inspired. And not being able to make ends meet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was living in a studio apartment with a roommate. Literally, our beds were two feet apart and I loved her and I loved the apartment, but I mean, that&#8217;s all I could do, you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was sharing a studio and I was like alright, this is it, this is the life of a yoga teacher. And I subscribed to that. I believed that. It was kind of a dead end street for me and it I was very close to giving up, because I was like, this path cannot move me to abundance and I have to create something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then I just chose to pivot and even if I didn&#8217;t know how it was gonna look, I felt like because I was exposing myself to other modalities of career, understanding abundance and purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m like, but I&#8217;m good at teaching yoga, I like it. So how can I make this more lucrative?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I knew that if I gave up, I knew it intuitively, I couldn&#8217;t give up actually. I couldn&#8217;t. I wanted to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I started looking for jobs at retail stores. It was getting to that point, but I knew I needed to figure out a way.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">And that&#8217;s where I started using my resources, using tools, reading books and started taking action, which was scary.<\/span><\/p><\/blockquote>\n<h3><b><i>So then, how were you able to turn your career around and start making money? Is it just luck?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of people, a lot of clients, say, &#8220;It&#8217;s just luck.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I say there&#8217;s no such thing as luck.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">We all have an intuition. We all have some sort of inner intelligence and guidance that we can either listen to, or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And listening to it usually will require some sort of an action that we normally don&#8217;t take.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It&#8217;s kind of like being in a yoga class when an instructor is like, &#8220;All right, it&#8217;s time for inversions.&#8221; And I&#8217;m like, I&#8217;m gonna go to the bathroom now, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go into it even if you can&#8217;t do a handstand. You still are going to go through and experience what that&#8217;s like &#8212; whoa, this is scary. I&#8217;ve never done this before. Or, wow this is exciting.<\/span><\/p>\n<figure id=\"attachment_270\" aria-describedby=\"caption-attachment-270\" style=\"width: 371px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\" wp-image-270\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Door-pose.jpg\" alt=\"\" width=\"371\" height=\"371\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Door-pose.jpg 960w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Door-pose-150x150.jpg 150w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Door-pose-300x300.jpg 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/Door-pose-768x768.jpg 768w\" sizes=\"(max-width: 371px) 85vw, 371px\" \/><figcaption id=\"caption-attachment-270\" class=\"wp-caption-text\">Source: https:\/\/www.facebook.com\/ShaynaHiller\/<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The way in which we relate to it is unique and personal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just because it&#8217;s scary does not mean it&#8217;s bad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So for me what really shifted things is, I had always had this dream of moving to California, moving across the country. I was like, how am I ever going to afford that? I used to get caught up in the logistics of things. How am I going to get yoga teaching jobs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And call it grace, call it timing, I don&#8217;t know what it was. But something came in, and I just chose. I figured it out, and I used my savings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I found a six month lease in a studio apartment that was much less money than what I was paying in New York City. And it was my own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Was it glamorous? No, but it was right in the heart of Venice Beach, where I wanted to be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I contacted one yoga studio. I told myself, even though I can&#8217;t pay my rent on one yoga studio, I contacted them. It was somehow aligned, and they said, &#8220;Yes, when you get here let&#8217;s have a meeting, we&#8217;d love to have you teach for us.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And to me that was like a grounding cord. I&#8217;m like, I&#8217;ve got a place to teach, and I&#8217;m going to trust the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I shipped my car and within 10 days I moved to LA, and I&#8217;ve been there ever since, and it&#8217;s been five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s grown, and it&#8217;s evolved. And I think through meditation and trusting in the unknown, but taking that leap of faith based on intuition, not based on greed, not based on fear, but really based on, I need to do this for my health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s what I teach. I think it&#8217;s important to guide people into making sure that it is their intuition and being okay with one step at a time, nothing abrupt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I did it in a very step-by-step manner. But ultimately, I did go into something that I didn&#8217;t know how it was going to turn out. But, if I didn&#8217;t do it, I would have regretted it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s what turned things around.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">And, choosing to see myself as an entrepreneur.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I think a lot of yoga teachers are very attached or at the mercy of a studio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, you\u2019re not necessarily an employee, you&#8217;re an independent contractor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we&#8217;re kind of desperate to get classes and desperate to sell. At least I was, so I know how that feels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It wasn&#8217;t until I started seeing myself as, \u201cI&#8217;m a business,\u201d \u201cI have a say,\u201d \u201cI can say no to things,\u201d and \u201cI can name my price.\u201d And whoa, that&#8217;s kind of crazy. And I started to own that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I started to gain the confidence around that and it started to align what I wanted financially, and energetically.<\/span><\/p>\n<h3><b><i>Is it really possible for yoga teachers or yoga studio owners to make money and have a thriving business?<\/i><\/b><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">One hundred thousand percent yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One million percent yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To the extent that you believe that&#8217;s true, absolutely.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And studio owners as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For studio owners, obviously, having yoga teacher trainings as part of your program or workshops is probably crucial, depending on where you live, and how much your overhead is, and thinking outside the box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For yoga teachers, yeah, that&#8217;s what I teach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I teach people how to be creative, how to think outside of the box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yoga teaching is not limited to a studio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That doesn&#8217;t mean that you shouldn&#8217;t teach in the studios. It&#8217;s a wonderful way to gain exposure, to share your skills, to even find your voice so that you can develop the confidence to perhaps offer corporate programs, or workshops, or retreats, or work one-on-one with clients privately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ll give you this little tidbit, but yoga is not just postures right? As we all know, yoga is life. And if you study yogic philosophy it&#8217;s everything from your food, to your self care, to meditation, your breaths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, as a yoga teacher you can offer life coaching. I don&#8217;t call it life coaching. You can call it wellness coaching, because yoga, and life, and wellness, and health are all in the same umbrella.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, I think it&#8217;s important as a leader, as a yoga healer to feel comfortable enough to share your magic in that way, which is why it&#8217;s important to do training.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to do even business training. It&#8217;s important to continue building yourself so that you have the confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s why I start by sharing things for free. I have a <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCGon9sy2KtFwk7om8vHalfA\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">. I build loyalty. I build trust with my people. And that&#8217;s a beautiful exchange.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-273\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube.jpg\" alt=\"\" width=\"1323\" height=\"890\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube.jpg 1323w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube-300x202.jpg 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube-768x517.jpg 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube-1024x689.jpg 1024w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/YouTube-1200x807.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<h3><b><i>Let\u2019s talk about marketing. What kind of marketing do you as a yoga instructor? Social media, blog, paid traffic, word of mouth?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a yoga teacher, these days, I don&#8217;t really market myself other than I teach yoga. I don&#8217;t even put my schedule up, since I only teach at one studio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I used to, and for new yoga teachers, <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/07\/07\/how-to-get-your-wellness-business-in-front-of-100-of-your-dream-customers-for-1-per-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">I would recommend to choose two social media outlets<\/span><\/a><span style=\"font-weight: 400;\">. Unless of course you happen to be passionate about four, and you can somehow have the energy and time to tend to all the social media outlets.<\/span><\/p>\n<figure id=\"attachment_272\" aria-describedby=\"caption-attachment-272\" style=\"width: 326px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\" wp-image-272\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_2845.png\" alt=\"\" width=\"326\" height=\"705\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_2845.png 1125w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_2845-139x300.png 139w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_2845-768x1663.png 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_2845-473x1024.png 473w\" sizes=\"(max-width: 326px) 85vw, 326px\" \/><figcaption id=\"caption-attachment-272\" class=\"wp-caption-text\">Source: https:\/\/www.instagram.com\/shaynahiller\/<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But I don&#8217;t. In fact, I&#8217;m even getting away from Facebook a little bit unless it is <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/09\/10\/33-examples-of-facebook-posts-you-can-use-to-become-omnipresent-to-your-dream-customers\/\"><span style=\"font-weight: 400;\">paid ads<\/span><\/a><span style=\"font-weight: 400;\">, which I only use for retreats and sometimes workshops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also create events and I&#8217;ll invite people to events whether it&#8217;s a retreat or a workshop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you&#8217;re a new yoga teacher and you&#8217;re teaching at the studios, it&#8217;s nice to put your schedule up so people know what you&#8217;re doing, but make sure you&#8217;re consistent about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have a Facebook business page, which I don&#8217;t use as much anymore, but I did.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I feel like there are phases for marketing. And for yoga teachers it&#8217;s important to know that, so that you can use it, but not start feeling like you&#8217;re forcing it because things are gonna flow and change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so I&#8217;ve gone mostly to Instagram, and to Instagram stories for marketing things like retreats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I primarily do my four public classes, monthly workshops at local yoga studios, and retreats abroad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the beginning of my career I ran retreats that not only did I not break even, but I had to pay. I lost money. And I wanted to quit. I was like, what the hell, this doesn&#8217;t make logical sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And gratefully, I had my own business coach at the time that says, &#8220;You know what, this is actually the beginning.&#8221; Being okay to not make money, but have an experience and learn. And I actually needed that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I needed to actually run a retreat and figure out all the kinks. And then from there I kept going. And I quadrupled my attendance the following year because I stayed the course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then for my yoga business program, YouTube is owned by Google. So, I started a YouTube channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I actually did a Google keyword search to figure out what people were looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And people are looking for how to make money teaching yoga, for how to become a yoga teacher, for how to succeed as a yoga teacher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because I know for myself I struggled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So because I went through it, I feel like we can only teach what we have experienced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you&#8217;ll experience more, we&#8217;re all growing in our lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is probably a hurdle that you&#8217;ve overcome. And I was trying to figure out what that was. And I was trying to figure out something super glamorous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I figured out how to go from wanting to give up on teaching to making enough money to live in Venice Beach, Calif., on my own you know? And having free time and traveling, and all of this magical stuff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I decided to create an info product for that, but I started with YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I have to say that, I&#8217;ve grown my mailing list. I&#8217;ve been selling product purely from YouTube. It&#8217;s magical. So if you are willing to put yourself out there, and you have something to offer people, it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I do have my ebook, which upsells to my course. It&#8217;s a really powerful tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Occasionally I do <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/09\/10\/33-examples-of-facebook-posts-you-can-use-to-become-omnipresent-to-your-dream-customers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">paid ads<\/span><\/a><span style=\"font-weight: 400;\">, but I&#8217;m not big with that right now. I probably could be but not yet, not right now.<\/span><\/p>\n<h3><b><i>What\u2019s been the most effective marketing method for you? Why do you think that is?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube for sure.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">YouTube and word of mouth I would say are probably the most powerful because they have a big reach.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Don&#8217;t underestimate the power of word of mouth. And getting out there with physical human beings and going on a coffee date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And doing workshops or whatever it is, because especially with all the social media and technology, it&#8217;s easy to hide behind the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while that can be effective, your energy is the most effective, your physical presence.<\/span><\/p>\n<h3><b><i>What about <\/i><\/b><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/06\/20\/6-content-marketing-experts-share-their-best-tips-to-get-results-with-your-yoga-studio-blog\/\"><b><i>blogs<\/i><\/b><\/a><b><i>? Have you done much in the way of blogs?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. I mean I have a website. I was writing regular blogs on my regular Shayna Hiller website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don&#8217;t really do it for my yoga business, but my blogs have shifted more to my YouTube channel because I feel like I&#8217;m better at speaking on video than I am at writing. I think we all have a modality that works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of my business coaching clients, when I present the opportunity, hey, why don&#8217;t you do a YouTube channel, it&#8217;s like a hard no. It&#8217;s not gonna happen.<\/span><\/p>\n<p><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/06\/20\/6-content-marketing-experts-share-their-best-tips-to-get-results-with-your-yoga-studio-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">But what I do get often is, well I love writing. And there&#8217;s this really sincere knowing, and desire, and energy in that direction. I say, go ahead because I don&#8217;t have that.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And I felt when I was blogging that I was forcing myself to do it. And it would take me so long. But I felt like I should, so for many years I forced myself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ll blog for other companies sometimes just for cross promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I think that my blogging these days goes more into my captions for Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I write poetry. And my blogging comes in the form of poems these days, so again, on that note of flow and evolution, I think that our voice and our message comes through in different ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some people it&#8217;s <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/06\/20\/6-content-marketing-experts-share-their-best-tips-to-get-results-with-your-yoga-studio-blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">blogs<\/span><\/a><span style=\"font-weight: 400;\">, for some people it&#8217;s videos, for some people it&#8217;s poetry, for some people it&#8217;s dance. For some people it&#8217;s a beautiful piece of art. For some people it&#8217;s a meal. You know? So I don&#8217;t blog as much anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a subtle energy I believe. If you&#8217;re forcing something, and it doesn&#8217;t mean that you don&#8217;t have to put forth effort.<\/span><\/p>\n<h3><b><i>What kind of <\/i><\/b><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/09\/10\/33-examples-of-facebook-posts-you-can-use-to-become-omnipresent-to-your-dream-customers\/\"><b><i>content<\/i><\/b><\/a><b><i> do you share with your audience (on social media and\/or blog)?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I am a certified health coach, in addition to being a yoga instructor, so I share a lot about self love. And that&#8217;s really my mission right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So through the body, through nutrition, and I share through poetry, I share through images of food, self care and self love.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Now as a yoga business coach, I share a lot of the problems, and the issues and the blockages that yoga teachers are facing such as finding their voice, confidence, the potential blocks to being able to make more money.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I have about 50 or 60 videos on YouTube that happen to cover topics such as how to weave spirituality into a yoga class. How to adapt your yoga classes to meet the needs of your students. How to hold space literally, the blocks to self confidence, gaining a healthier relationship with money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People from all over the world are emailing me every single day saying, &#8220;Hey I&#8217;m having this problem, what happens when a student is doing their own thing in class and I&#8217;m trying to hold space but they&#8217;re kind of blocking the energy, how do I deal with that?&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-274\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space.jpg\" alt=\"\" width=\"1285\" height=\"881\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space.jpg 1285w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space-300x206.jpg 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space-768x527.jpg 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space-1024x702.jpg 1024w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/How-to-hold-space-1200x823.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;How do I market my own retreat or even start to figure out what my truth is so that it can differentiate me from other yoga teachers?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to avoid competition, all of this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I go very detailed with the yoga business.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">And as a yoga teacher, really what I share in my content is what inspires me and that inspires others.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I also share my struggles with my eating disorder in the past and how I overcame that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And how yoga has actually helped me improve the quality of my life, my business, my relationships. You know, it&#8217;s all connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I try to share from personal experience as opposed to, hey I know this. You know what I mean? Like I know more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But people want to know why. Who are you? So I share from experience as well.<\/span><\/p>\n<h3><b><i>I love all the <\/i><\/b><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/06\/20\/6-content-marketing-experts-share-their-best-tips-to-get-results-with-your-yoga-studio-blog\/\" target=\"_blank\" rel=\"noopener\"><b><i>value<\/i><\/b><\/a><b><i> that you&#8217;re sharing. You&#8217;re not selling all the time, right? You have to give value, you have to help, you have to come from a place of wanting to help before you can sell.<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">That is so important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I remember the first time I heard that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve taken several business trainings as well, and the first time I heard that, I got pissed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I swear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was like, what? I don&#8217;t want to. I don&#8217;t have time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How am I gonna have the means to create free products? That&#8217;s a waste of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I wanted to get right to the product. I wanted to get right to the selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I was proven that, that doesn&#8217;t work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I invested thousands of dollars into a website, and I was going to create all this stuff. And it was like crickets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like, why isn&#8217;t anyone coming? <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/08\/18\/5-steps-to-getting-more-clients-from-a-personal-trainer-who-was-broke-then-built-a-fitness-empire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Because I had no free content.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And I actually didn&#8217;t really care. I was actually, at the time more concerned with myself. And now I&#8217;m not.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I&#8217;m more concerned with helping people, because all it takes is truly helping someone and having that reflected back.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u201cYou helped me. I was able to gain five private yoga clients based on what you said.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, \u201cI feel more confident, and I was feeling anxious and now I feel hopeful.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s the fuel that keeps me doing this.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">And the money, I can truly, honestly swear, say, is secondary.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It&#8217;s like a bonus. I find, oh my God, I made a sale. Wow!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I get more excited when I find an email coming in from a client telling me about a success that they had.<\/span><\/p>\n<h3><b><i>You probably have more money coming in because of that attitude that you have and because of that focus on just wanting to help.<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yeah. Because there&#8217;s value, and energy, and prosperity come in so many forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you know, these are things that I heard of course. I had heard them in the past, they inspired me, but still there was this disbelief or something.<\/span><\/p>\n<figure id=\"attachment_275\" aria-describedby=\"caption-attachment-275\" style=\"width: 401px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\" wp-image-275\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_5186.jpg\" alt=\"\" width=\"401\" height=\"535\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_5186.jpg 3024w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_5186-225x300.jpg 225w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_5186-768x1024.jpg 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/IMG_5186-1200x1600.jpg 1200w\" sizes=\"(max-width: 401px) 85vw, 401px\" \/><figcaption id=\"caption-attachment-275\" class=\"wp-caption-text\">Source: Shayna Hiller<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">They&#8217;re like, sounds good, but give me money you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it&#8217;s very subtle. And this is why I think it&#8217;s connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So much to yoga in general and the path of yoga, and non-attachment, and service, and karma yoga, and finding your passion, and alignment.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I believe that we all have a unique mission.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And it doesn&#8217;t have to be that I&#8217;m the next Gandhi. It doesn&#8217;t have to be this big out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be very subtle and in the background.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I feel that through meditation and self care, it can help support that trusting in that deep inherent knowing of what we&#8217;re meant to do.<\/span><\/p>\n<h3><b><i>How does sharing information, or even, DOES sharing information on your social media pages, or blog, or your YouTube channel, <\/i><\/b><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/07\/18\/ask-the-experts-how-these-7-wellness-business-owners-consistently-bring-in-new-clients\/\" target=\"_blank\" rel=\"noopener\"><b><i>bring in new clients<\/i><\/b><\/a><b><i>?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yeah, it always does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I used to post offers more directly, saying things like, &#8220;Hey, by the way I offer health coaching sessions, and I have package rates, and contact me for more information.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I probably haven&#8217;t done that in five years because on your Instagram or Facebook profile, you put what you do. And if you post enough, people are going to be interested enough to click on you and figure out, she&#8217;s a yoga teacher, or she&#8217;s a health coach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I don&#8217;t post, \u201ccome and be my client,\u201d but I&#8217;ll post things on eating, or where I&#8217;m teaching, or an upcoming retreat, or just things I&#8217;m doing with my life that people will ask questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll say, &#8220;Hey, what was that food you were eating?&#8221; Or, &#8220;What was the recipe of that?&#8221; And I&#8217;ll give them the recipe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or I&#8217;ll tell them the answer, and I&#8217;ll also say, if you want to know more I&#8217;m happy to talk more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And sometimes people will ask very intricate questions that I literally don&#8217;t have time to answer. Or they&#8217;ll ask a question that&#8217;s specifically geared towards them, and I don&#8217;t know enough about them, and my response would not be adequate to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I&#8217;ll say, \u201cListen, you know, you should sign up for a coaching session with me because I won&#8217;t be able to answer this unless I know more about you.\u201d And rarely would someone say no. They&#8217;re like, &#8220;Oh really?&#8221; Because it&#8217;s a personal invitation.<\/span><\/p>\n<p><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/07\/07\/how-to-get-your-wellness-business-in-front-of-100-of-your-dream-customers-for-1-per-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">So it definitely leads to clients.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And YouTube especially because what I share on YouTube is valuable information and it&#8217;s also segmented so it&#8217;s partial and it&#8217;s connected to my ecourse or private one-on-one business coaching.<\/span><\/p>\n<h3><b><i>What are your top tips for yoga teachers who might be struggling financially, or who are just getting started and trying to bring new clients in?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Top tips &#8212; watch my <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCGon9sy2KtFwk7om8vHalfA\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">, because it&#8217;s free. And I&#8217;ll give you 50 tips on that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One is, just try to meditate on or envision what you really want to be doing with your career. Instead of getting lost in desperately trying to find yoga classes.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Another is, start to see yourself as an entrepreneur, as a business.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Do things that make you happy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do things that inspire you.<\/span><\/p>\n<figure id=\"attachment_276\" aria-describedby=\"caption-attachment-276\" style=\"width: 453px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\" wp-image-276\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/retreat.jpg\" alt=\"\" width=\"453\" height=\"354\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/retreat.jpg 1125w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/retreat-300x234.jpg 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/retreat-768x600.jpg 768w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/09\/retreat-1024x800.jpg 1024w\" sizes=\"(max-width: 453px) 85vw, 453px\" \/><figcaption id=\"caption-attachment-276\" class=\"wp-caption-text\">Source: Shayna Hiller<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In a market, in a business, that has to do with serving others and healing, you yourself have to. More so than someone who&#8217;s sitting in a cubicle all day working for someone else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As someone who\u2019s going to be out there serving others to stay inspired, you have to stay inspired.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Self care is even more imperative for a yoga teacher.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And it&#8217;s so easy, I know from experience, to skip that part. And then all of a sudden I&#8217;m like, why am I not inspired to teach anymore? And that comes through.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Be willing to ask for help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be willing to get a coach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be willing to start healing your relationship with money because you deserve to make money for what you&#8217;re doing because money is an energy.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">These are some tips. There&#8217;s many others, but hopefully that&#8217;s enough to get the ball rolling and to get you thinking in a different direction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And none of this will take away from the spiritual component. In fact, it will enhance it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I thought of myself to be a certain type of person for many years. I used to teach for free because I thought that money was dirty and I shouldn&#8217;t be charging because this is yoga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it&#8217;s like whoa, I&#8217;m a different person now because I opened up to that flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it has actually grounded me deeper because money is our root chakra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if we&#8217;re not going to get down and dirty, and connect with that, it&#8217;s hard to sustain in this society.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to go move somewhere and become a monk, sure, don&#8217;t ask for money, it&#8217;s fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But know that there&#8217;s so much more abundance. And abundance comes in all senses of the word. For you, for your clients, for your students, when you open up to it.<\/span><\/p>\n<h3><b><i>How can people find you to get more info?<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/shaynahiller\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@shaynahiller<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/buildyouryogabiz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@buildyouryogabiz<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Facebook: <\/span><a href=\"https:\/\/www.facebook.com\/ShaynaHiller\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shayna Hiller<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Website: <\/span><a href=\"http:\/\/www.buildyouryogabiz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.buildyouryogabiz.com\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">YouTube: <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCGon9sy2KtFwk7om8vHalfA\/videos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Build Your Personal Yoga Business<\/span><\/a><\/p>\n<h1><span style=\"font-weight: 400;\">Lessons Learned From Shayna<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">I had an amazing time interviewing Shayna and learning from her experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few key points I think are the most helpful for yoga teachers, or other health and wellness professionals as well, who may be struggling.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Listen To Your Intuition:<\/b><span style=\"font-weight: 400;\"> Shayna had to look inside herself and determine if being a yoga teacher was really what she wanted to do. She knew she loved it, but was that it, or was it something else? Look inside yourself to determine what you really desire. Meditate or envision what you really want to be doing with your career.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>See Yourself As An Entrepreneur:<\/b><span style=\"font-weight: 400;\"> This was a turning point for Shayna, when she she realized that she wasn\u2019t an employee of a yoga studio, but she was a business herself, as a yoga teacher. She could ask for the rates that she wanted. She didn\u2019t have to work at places that she didn\u2019t enjoy. She had choices and a voice.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be Willing To Take Risks:<\/b><span style=\"font-weight: 400;\"> Shayna decided to move to California from New York on a chance because that\u2019s what she really wanted and felt moved to do. She took a risk to do something that she loved.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Think Outside The Box:<span style=\"font-weight: 400;\"> Figure out what you can uniquely provide to your students or to a yoga studio that you would like to teach at. Provide life coaching, wellness coaching, health coaching, in addition to yoga teaching. Think about what makes you unique and create a new offering that other yoga teachers aren\u2019t.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Choose Two Social Media Outlets: <\/b><span style=\"font-weight: 400;\">Don\u2019t spread yourself too thin on social media. Choose a couple that you like to do and stick to those.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Provide Valuable Content To Your Audience:<\/b><span style=\"font-weight: 400;\"> Whether you\u2019re doing YouTube videos like Shayna, or you\u2019d rather blog, share Instagram stories, or post updates on Facebook, make sure that what you\u2019re sharing is valuable to your audience. Don\u2019t just sell. Offer free information first before you try to sell anything. If you provide value first, the selling will come easily, without much effort.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be Willing To Ask For Help: <\/b><span style=\"font-weight: 400;\">Whether it\u2019s from a business coach, like Shayna, or by outsourcing your marketing or content creation, or just asking a friend or another business owner for advice, be willing to ask for help, if you need it.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400;\">Watch The Full Interview<\/span><\/h1>\n<p><iframe width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_0DzfRfR7dQ?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<h1><span style=\"font-weight: 400;\">Asking For Help<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you do need more help creating valuable content for your yoga or health\/wellness business and reaching more of your dream customers, I would love to talk to you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I help health and wellness businesses consistently bring in new clients every month using <\/span><a href=\"http:\/\/www.jessicaberlin.com\/blog\/2018\/07\/07\/how-to-get-your-wellness-business-in-front-of-100-of-your-dream-customers-for-1-per-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Omnipresence Content Marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like your yoga, health, or wellness business to become Omnipresent to your dream customers, <\/span><a href=\"http:\/\/jessicaberlin.com\/call\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">let\u2019s schedule a call today.<\/span><\/a><\/p>\n<p><a href=\"http:\/\/jessicaberlin.com\/call\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"alignleft wp-image-77 size-full\" src=\"http:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/06\/Schedule-Discovery-Session.png\" alt=\"Schedule a Free Discovery Session With Me\" width=\"820\" height=\"312\" srcset=\"https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/06\/Schedule-Discovery-Session.png 820w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/06\/Schedule-Discovery-Session-300x114.png 300w, https:\/\/www.jessicaberlin.com\/blog\/wp-content\/uploads\/2018\/06\/Schedule-Discovery-Session-768x292.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I fell in love with yoga. I took Yoga Teacher Training. I wanted to start teaching right away. But, nobody came to my classes. And, I was broke. Is that your yoga teaching story? This was Shayna Hiller\u2019s yoga teaching story, but she didn\u2019t stop there. She thought about giving up, but just couldn\u2019t. So, &hellip; <a href=\"https:\/\/www.jessicaberlin.com\/blog\/2018\/09\/21\/how-this-yoga-teacher-went-from-nearly-giving-up-on-teaching-to-tripling-her-income-in-less-than-two-years\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How This Yoga Teacher Went From Nearly Giving Up On Teaching To Tripling Her Income In Less Than Two Years&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":""},"categories":[12],"tags":[13,25,26,15,27],"_links":{"self":[{"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/posts\/259"}],"collection":[{"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":14,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions\/285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jessicaberlin.com\/blog\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}